Written By: Tosin Ajogbeje/Date:2021-07-10
As the post-digital era emerges, a customer-centric marketing environment has become the new normal. There is no doubt that a significant portion of the population favors video content. And more businesses and organizations are investing in a video marketing strategy. Research claims that video creation now accounts for mostly all consumer internet traffic with a high volume of mobile video consumption included.
To create a polished content, you can always reach out to a videographer for help or consult professional and filmmaking online resources. Video marketing is a great way to improve one’s social media presence and engage productively with a target audience. Because people respond well to videos, it is advisable to directly engage with your ideal clients through visual, interactive, and photographic means. Living in an innovative world has actuated companies to adopt modern video marketing strategies to cater to the growing need for an online presence.
When it comes to good video editing software, what are we missing from creating those anticipated great stories? One thing to keep in mind is that the techniques video editors apply for editing their content can either shape the success and failure of a project. Creating powerful and memorable stories requires choosing the right software, and likewise selecting your picture-perfect story subject or “hero”. After choosing useful video editing tools like Adobe Premiere Pro, Movavi or Final Cut Pro, make sure you structure your story line. For example, you should note down the starting point, the middle, and the end of your video. Visualizing the outlook of the video gives you an explicit insight into your work. Also, when you identify the hero of your story, there is a better chance of making the hero and the actors go on a journey that leaves your audience captivated.
Quality plays a huge role into how video content is ranked and received by a wider audience. Now that we know that videos improve one’s customer experience(CX), a mixture of using high-resolution options and incorporating explainer videos is a plus. Humans are visual learners, and making videos that explain your product or service can help customers deeply understand your brand. The more content you produce and the more you invest in customer satisfaction, then the more attention your target audience gives to your work. Educational videos do the justice here. Creating an educational video series and sharing it on your social media network or YouTube channel can augment customer engagement.
In the real-world context, every video you release should serve a purpose. A meaningful story always stands out. Original and well-produced videos are more engaging and can increase a customer’s interest in buying one’s product. Research claims that customer experience is the field of understanding and managing the customer’s perception on a brand through how they interact with it. A great start to winning your customer’s attention is by listing out the pain points or issues that customers have using your client’s product. For example, if your customers have concerns about the way you deliver your service as a business owner or the way you sell and offer any product at our company, it would be prudent to make videos addressing these things. Customers prefer watching informative videos that answer their questions than waiting on the phone line for hours talking to a customer service agent.
Taking control of a customer’s emotional interests has always been essential to building loyalty and boosting sales. Since video creation continues to see an exponential growth over the years, it is safe to say that incorporating it in one’s business life can be highly rewarding. Videos give one’s business a distinctive edge over competitors and shares relevant information faster. But, one needs to continue to adopt new video technologies that are coming up daily. If you work in any industry and you make visual marketing and service presentations, apply video techniques to your work.
If you coordinate webinars or Q & A sessions or give a public lecture somewhere, showcase your informative videos. Displaying video content can amplify your brand value, increase your online network and also your website outlook. Knowing that the high demand for video content and production is looming, we can clinch our creative prowess and build video campaigns that leave a long-lasting impact on people.
References
https://www.socialmediatoday.com/news/8-ways-to-improve-your-video-marketing-strategy/555316/
https://www.reviewstudio.com/blog/9-video-editing-tips-to-attract-engage-and-convert-your-customers/